Download Customer Centered Products: Creating Successful Products Through Smart Requirements Management, by Ivy F. Hooks, Kristin A. Farry
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Customer Centered Products: Creating Successful Products Through Smart Requirements Management, by Ivy F. Hooks, Kristin A. Farry
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"Never time enough to do it right, but always time enough to do it over."In today's" "faster-better-cheaper-at-any-cost" world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over. "Customer-Centered Products" is a highly practical new book that helps readers gain a clear understanding of how to elicit the right requirements early on in a project - and make the right product the first time. Packed with useful information, enlightening real-life examples, and money-saving solutions, this book shows readers how to: identify where their current requirements process is weak; bridge communication breakdowns that lead to muddy requirements; eliminate costly mistakes and rework; improve product quality without increasing cost; use operational concepts to improve requirements quality; improve the fit between the product and the customers' needs; and, prove that faster, better, cheaper is possible, and more".
- Sales Rank: #29699 in Books
- Brand: Brand: AMACOM
- Published on: 2000-09-11
- Original language: English
- Number of items: 1
- Dimensions: 1.11" h x 6.30" w x 9.33" l, 1.20 pounds
- Binding: Hardcover
- 271 pages
- Used Book in Good Condition
About the Author
Ivy F. Hooks (Fair Oaks Ranch, TX) is president and CEO of Compliance Automation, Inc. She has provided training and consulting in requirements for a variety of corporations and government organizations, including Kodak and NASA. Kristin A. Farry (Friendswood, TX) is an engineer with over two decades' experience in aerospace, robotics, and biomedical engineering.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Practical, To-the-point Requirements User Guide for Managers
By Serge J. Van Steenkiste
Ivy F. Hooks and Kristin A. Farry give their audience a clear methodology about how to eliminate rework and unnecessary features rooted in poor requirement definition for making product development or procurement faster and cheaper without sacrificing the better. Good requirement definition is more important than ever to especially fast-paced high-tech companies for which researching, developing, and commercializing products on schedule and within budget is key to be, become, and remain competitive. Interestingly, Hooks and Farry explain to their readers the profound impact that culture, education, and management have on requirement definition. Their critical examination of the "seven cultural forces that define Americans" in chapter 2 helps their (foreign) audience better understand why some (American) marketers have no time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again to quote Kevin J. Clancy and Peter C. Krieg in their excellent Counter-intuitive Marketing. Hooks and Farry remind their audience that nothing can change for the faster, cheaper, and better without a management commitment. Management must make very clear through their entire organization that quality products begin long before design and manufacture. These products find their genesis in quality requirements. To summarize, Customer-Centered Products is a must read for anyone involved/interested in product development or sourcing. The only weakness of the book lies in the concentration of examples from a few industries about which Hooks and Farry are very knowledgeable.
1 of 2 people found the following review helpful.
One of the best product books on the market!
By Jenn
Hooks and Farry show you how to get it right the FIRST time, providing practical, easy to follow directions to achieve what every company wants - faster, better, cheaper products that are SUCCESSFUL. This book explains product management from an engineering perspective that is as practical as it is useful (unlike other books that put too much 'marketing spin' on product management, making it seem more like some mystical process). 3/4 of the way through this book I called the authors, and they are now coaching our entire company on this philosophy. And it's working!
1 of 3 people found the following review helpful.
Great book which can be easily applied
By Artephius (.
I am working on a key project and needed methodology to improve
how we specified the product we wanted. I found the book to be very useful and we are applying its methodology to our current project with great success. Only improvement might be additional info on what software is available to do requirements planning for smaller, non-software, related projects.
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